Classic FM media partnership
Orchestras Live has been working in partnership with Classic FM since 2011.
Classic FM has around 5.6 million listeners tuning in each week, making it the biggest classical music radio station in the world. There is a clear synergy between the objectives of Orchestras Live and Classic FM in seeking to bring orchestral music to people right across the country, and Orchestras Live – through its work with promoter partners – is able to help Classic FM reach a wider geographic area, especially less well-served parts of England.
“Classic FM is passionate about taking classical music to as wide an audience as possible – and we’ve been thrilled to work with Orchestras Live to make that happen. We’re firmly of the belief that everyone in the UK, no matter what their background, can and should experience the joys of live music-making, and we’re also regularly looking for ways in which we can take high-quality classical music to audiences which might not otherwise have such an opportunity. Orchestras Live takes the trusted Classic FM brand to an every-growing list of diverse venues across the country – and, as far as we’re concerned, that can only be a good thing.” Sam Jackson, Managing Editor – Music and Events, Classic FM