An experienced strategist, trainer, and advisor, Katie has over 18 years of experience in helping arts and culture organisations to reach, grow, engage, and convert audiences.

Most recently she was Director, Sector Strategy at the digital agency Substrakt, where she headed up the consultancy side of the business, while also leading business development in the UK and Europe.

Before this, she gained valuable experience as the Head of Digital at The Audience Agency for five years, during which time she established their digital consultancy services, and led on numerous digital related research and consultancy projects.

She is also currently Chair of the Board of Trustees at FACT in Liverpool, a world-leading centre for art, film and the creative use of technology.

Joining us on a part-time basis (alongside her existing freelance business), Katie is looking forward to using her expertise to continue to build our Impact and Evaluation Services, which launched in 2024.

Reflecting on her appointment, Katie says:

“Orchestras Live is a rare organisation: deeply established, trusted across the sector, yet genuinely open to innovation.

I see a huge opportunity to build on that strength, growing its offer around Social Value Reporting and additional related services, while staying true to its values.

It’s a genuinely exciting moment to join the organisation and help shape the next chapter.”